Discover how an investment in Communications, PR, Marketing and Global Expansion can increase your brand’s results

I WANT

to position my brand in the international market

to meet the challenges of expansion (sustainability, saturated market…)

to increase the base of vendors, clients, and sales

to increase and/or achieve national and/or international visibility

to increase brand desire, reach and engagement

to create partnerships with brands and strategic players

to work on the storytelling of my brand

to create innovative and impactful experiences

Our expertise in 360° communication and brand internationalization will provide a strategy for your brand that is aligned with your objectives. We help you open new paths and business, increase the visibility and desirability of your brand by connecting key people and delivering the results you seek. Shall we talk?

SERVICES

Internationalization and premium international positioning

We create your brand’s internationalization and premium positioning strategy to meet the challenges of the international market.

We build the positioning narrative in French, English, Spanish or other language of your need.

We open, for you, the doors of the international markets.

We position the brand in highly relevant retail outlets; such as the prestigious French places: Bon Marché, Samaritaine, Galeries Lafayettes, Printemps, Merci Paris, Hôtel Martinez in Cannes, showrooms and other European stores and multi-brands aligned with the brand positioning.

We create collaborations and partnerships to permeate the international market.

We accompany your brand in the opening of flagship stores.

We develop special projects for expansion such as: Showrooms / Pop-up stores and other specific actions exclusive to the new market.

We consolidate your brand as an authority in the French, European and Brazilian markets.

We take care of the external relationships for the expansion of your brand.

360° Communications Strategy

We create and execute the international brand communication strategy through an annual strategic marketing and communication planning.

Press, PR & Digital Influence. We promote your brand thanks to our privileged relationship with the Press and the market’s strategic stakeholders, generating visibility, desire, and business.

Press Relations. We promote your brand’s actions and news to the French and Brazilian journalists. We create and organize mailings and exclusive contacts. We translate into French/Brazilian and/or create press releases, press kits and other media for specific messages, openings, events and launches. We organize events such as press launches, press conferences, press trips…

Public Relations. We connect your brand with the high end luxury universe and exclusive international strategic partners generating new business with CEOs of luxury brands, PR Directors, Communication Directors,… We create unique experiences (premium dinners, private visits, talks,…) We organize strategic meetings during Fashion Weeks in Paris, São Paulo, Milan,… We suggest your brand’s designer as a guest in relevant fashion and luxury events or as a speaker in strategic talks.

Digital Influence. We create punctual or continuous Social Media actions thanks to our privileged relationships with strategic influencers (Seeding influencers, Activations,…) We develop and create instagrammable kits and innovative ways to experiment with your brand.

Collabs. We create collaborations and partnerships with strategic artists or designers aligned with your brand to increase visibility, desirability, and create story-telling suitable for the international market,

Event Creation and Production

We develop premium Never-Seen-Before events, aimed at the high-end luxury audience, inspired by your brand values, allowing different connections, increasing your brand visibility and creating a memorable and unique experience for guests.

  • Showrooms, 
  • Pop-Up,
  • Shootings and other events during Fashion Weeks
  • Brand and/or product launches
  • Activations
  • Prestigious dinners and other VIP events
  • Exclusive private visits and experiences
  • Cultural events…

Travels. We organize the visits of your teams in Paris and France. We create travel agendas with complete programming and schedules, request upgrades and special amenities for lodging, spa, food and beverage at luxury hotels. We coordinate and support the meetings.

Experiences. We create magical Never Seen Before and VIP experiences such as: exclusive and private visit of the Eiffel Tower with access to places closed to the public accompanied by a luxury reception, exclusive backstage tour of the Paris Opera, balloon flight over the vineyards in the Champagne region, etc.

Confiam em nós

Clients logos

CASES

Premium positioning and business opening

A Brazilian brand is now considered as an insider and fashion authority in the French market and thus influencing the luxury fashion market in Brazil. Connected with relevant and strategic stakeholders in France, generating long term business.

Visibility in the Press

5 articles in the French press were published in the most respected magazines after the launching of a pop-up of a Brazilian brand.

French & European market permeated

A Brazilian brand entered one of the biggest shopping centers of Paris – temple of the new trends – after a Public Relations operation.

A Brazilian brand is now sold in St-Tropez in one of the most famous and strategic stores in the South of France and another in Cascais, the St-Tropez of Portugal

Impactful Public Relations

Many French & Brazilian luxury brands have gained visibility and desirability and have been able to strengthen their ties with their customers thanks to the organization of prestigious, exclusive and unforgettable events.

WHAT THEY SAY ABOUT OUR WORK

WHO
WE
ARE

Juliette Granon is a luxury communications, consulting and global expansion agency. We are a team of strategists, communicators and creatives working from brand PR to marketing and business development in the areas of luxury, fashion, beauty, art and lifestyle. 

We connect people and brands to create magic and business opportunities. We propose to each brand a solution that fits its strategic objectives, with an elegant, authentic and sustainable vision.

Juliette Granon Communications was founded by Juliette Granon from the desire to be the “reference bridge” between French and Brazilian culture to bring the best of Brazil to France and vice-versa with the “excellence à la française” and the expansive Brazilian creativity.

JG is based in France and Brazil, blending with both cultures.

Juliette Granon, CEO

Juliette Granon is a Parisian with a passion for interculturalism. After 20 years of experience in Public Relations in global companies and media such as Lanvin, ELLE France, Air France Madame or FARM Rio, she fell in love with Brazil, which became her country of heart and her source of inspiration. Juliette Granon is one of the most recognized communications executives in the luxury market, with almost 20 years of career in leading multinationals in this sector.

Her mastery of fashion, beauty and trendy territories comes from her 6 years experience as Head of Public Relations at ELLE France, having organized countless premium events for the magazine’s advertisers (LVMH, Rolex, Dior, Chanel,…). She has also participated in several Paris fashion weeks until recently for F*Hits (Alice Ferraz) & Farm Rio and has traveled internationally accompanying press and opinion makers.

Through her unique global network, Juliette offers an agile, sharp, creative perspective firmly rooted in the power of human connections. Working with Juliette Granon Communication, companies achieve international positioning, visibility and desire for their larger brand, allowing themselves to grow, expand and exceed their goals.

CONTACT

contact@juliettegranon.com

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